XES Show is a truly Malaysian success story that reflects pure passion in a Malaysian homegrown brand, it now serves millions of customers in more than 350 locations spread across 15 countries in the world. In this project, we launched a TikTok filter campaign for XES during the Merdeka period to boost brand awareness. The campaign kicks off with a contest promo video to attract participants. The mechanics are simple: play the TikTok filter, upload it with the hashtag #CukupStyleMalaysiaTak, and compete for the highest score and most likes. Winners will receive a Touch ‘n Go e-wallet prize.